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Offline Article Marketing Secrets
While most people associate article marketing strictly with on-line advertising, you can get even more bang for your article buck by promoting your articles - and your business! - offline. This is how you can turn your online articles into offline article marketing engines:
1. Submit articles to local papers and newsletters.
Most local newspapers, neighborhood associations or local club newsletters will accept contributed articles. By submitting your articles on a hot and timely matter, you can increase your exposure and potentially gain new subscribers or prospects.
To find local sources for your articles, you can do a simple Google search. Put in "CITY newspaper" or "CITY shopper" (quotes included) with CITY being your location, or nearest major metropolitan city, in the Google search bar.
You are extremely likely to find multiple small publications in your area. Do not overlook neighborhood associations, as well as schools, daycares, gyms, community centers, churches, and clubs and groups that create newsletters for their members. If their readership matches your target market, getting featured in these is free and may help you to grow your online business.
2. Share your content with associates and potential clients.
One other online article promotion technique is to print one of your favorite articles and mail it to potential clients, business associates and others who might find the content helpful. Include a sticky note that says "Thought you could find this helpful," and sign your name. Be sure your website address or contact info and a business card are included as well. Then hand-address the envelope, include your name and return address, and drop it in the mail. If you make it a practice to send out a few each week, it can pay off in added readers, website visitors and buyers.
3. Turn an article into a press release.
Newspapers are always looking for interesting news and tales they can use for their broadcast or print media. If your article has a strong news hook connected to a recent event or season, you may be able to pitch a story as a press release. First, do some research to find out who your best contact at the newspaper is. For instance, in case you're a landscaping company, identify who covers home and backyard, then read several of their past articles to observe what matters they cover. Next, email or call them. Introduce yourself and ask what type of tales and news releases they want to receive and how (via email, fax, telephone or mail).
After you know what the reporters are looking for, you'll be able to direct appropriate stories their way. If your article topic fits, format your piece of writing as a press release and send it to them as they requested. Keep in mind that reporters and newspapers get hundreds of releases, many of which were written and sent by people who haven't taken any time to get to know the reporters or what they are searching for. By developing a relationship with them, you stand a much higher chance of getting your information published.
4. Make print booklets of your articles.
Take a few of your favorite articles and compile them into a booklet.
Mail them to prospective customers.
Incorporate them with all physical purchases.
Offer them as a free gift to subscribers.
Bring them to networking occasions and leave at information tables or booths.
There are many ways to use offline article marketing strategies to reinforce your results. Be inventive and search for new places to display articles or reviews and locate readers and subscribers. By offering them your well-written articles, you'll be able to establish yourself as a neighborhood expert and go-to person when they need your services and products.
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